Lewis Howes

Lewis Howes is a New York Times bestselling author, lifestyle entrepreneur, and host of 'The School of Greatness' podcast, one of the top-ranked podcasts globally with hundreds of millions of downloads. He built his brand around personal development, peak performance, and entrepreneurship, interviewing world-class athletes, business leaders, and celebrities. Howes operates at the intersection of digital media, content monetization, and personal branding — areas increasingly relevant to the advertising ecosystem. Howes began his career as a professional arena football player before pivoting to digital entrepreneurship after an injury. He leveraged LinkedIn early on to build a following and business, becoming a recognized authority on LinkedIn marketing and social media strategy. He has since expanded into online courses, live events, and a media company built around the School of Greatness brand. From an advertising technology perspective, Howes is notable as a practitioner of podcast advertising, influencer monetization, and direct-response digital marketing. His platform has partnered with major brands and he has spoken publicly about audience monetization, sponsorship strategy, and building media businesses — making him a relevant figure in the creator economy and podcast advertising space.

Last updated Oct 14, 2026 by the ATDb Editorial Team