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Lena Petersen

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Lena Petersen serves as Chief Brand & Communications Officer at Stagwell, where she leads the agency network's brand strategy and communications efforts. She brings a background in the advertising and marketing technology space to her role shaping how Stagwell presents itself to clients, partners, and the broader industry.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
Chief Brand & Communications Officer
Company
Based
New York, New York, United States
Connections
3
Years in industry
15 years

Bio

Lena Petersen serves as Chief Brand & Communications Officer at Stagwell, where she leads the agency network's brand strategy and communications efforts. She brings a background in the advertising and marketing technology space to her role shaping how Stagwell presents itself to clients, partners, and the broader industry.

Career

  • Chief Marketing Officer

    Dun & Bradstreet · prior to Stagwell

  • Senior Marketing & Communications Leader

    Various AdTech/MarTech firms · prior roles

Expertise & education

Expertise

Brand StrategyCorporate CommunicationsMarketing TechnologyAgency Network ManagementB2B MarketingIntegrated Marketing CommunicationsThought Leadership DevelopmentStakeholder Engagement

Speaking topics

Brand building for agency networksMarketing technology and communications strategyModern agency positioning

Recognition

Notable achievements

  • Appointed Chief Brand & Communications Officer at Stagwell, tasked with elevating the agency network's brand presence and communications strategy across client, partner, and industry audiences
  • Brought senior-level brand and communications leadership to Stagwell as the network continues its growth as a challenger to legacy holding companies