Skip to content
LS

Laurent Simon

Operator

Laurent Simon is a seasoned creative executive based in London, currently serving as Executive Creative Director at BMB, an independent creative agency. He is recognized for his ability to craft distinctive brand narratives and drive creative output that resonates across traditional and digital media channels, including programmatic and data-driven advertising contexts. Throughout his career, Simon has worked across a range of agencies and clients, developing expertise in integrated campaigns that span brand strategy, digital advertising, and emerging media formats. His work has contributed to notable campaigns for major brands, positioning him as a respected creative voice within the UK advertising industry. While Laurent Simon operates primarily within the creative agency world rather than the pure AdTech infrastructure space, his work intersects with AdTech through the execution of data-informed, digitally distributed creative campaigns. His influence is felt in how creative strategy adapts to programmatic delivery and audience-targeted advertising environments.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026

Role
Executive Creative Director
Company
Based
London, United Kingdom
Connections
1
Years in industry
20 years

Bio

Laurent Simon is a seasoned creative executive based in London, currently serving as Executive Creative Director at BMB, an independent creative agency. He is recognized for his ability to craft distinctive brand narratives and drive creative output that resonates across traditional and digital media channels, including programmatic and data-driven advertising contexts. Throughout his career, Simon has worked across a range of agencies and clients, developing expertise in integrated campaigns that span brand strategy, digital advertising, and emerging media formats. His work has contributed to notable campaigns for major brands, positioning him as a respected creative voice within the UK advertising industry. While Laurent Simon operates primarily within the creative agency world rather than the pure AdTech infrastructure space, his work intersects with AdTech through the execution of data-informed, digitally distributed creative campaigns. His influence is felt in how creative strategy adapts to programmatic delivery and audience-targeted advertising environments.

Career

  • Creative Director

    BMB · prior to ECD appointment

  • Senior Creative

    Various London agencies · early career

Expertise & education

Expertise

Brand AdvertisingIntegrated Campaign DevelopmentDigital Creative StrategyCreative DirectionData-Informed CreativeProgrammatic CreativeTV and Digital Video Advertising

Speaking topics

Creative leadership in the digital ageIntegrating data and creativity in advertising

Recognition

Notable achievements

  • Appointed Executive Creative Director at BMB, one of the UK's notable independent creative agencies
  • Led creative output on multiple award-recognized campaigns for major UK and international brands
Connection details