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Laurent Cayet

Operator

Laurent Cayet serves as Vice President of Creative and Experience at Carlsberg Group, one of the world's leading brewery groups, home to brands including Carlsberg, Tuborg, and Kronenbourg 1664. In this role, he oversees creative direction and brand experience across the group's global portfolio. Carlsberg Group markets its brands across more than 150 markets worldwide, making the creative leadership function central to its global marketing operations.

Last updated Oct 24, 2026 by ATDb automated enrichment

Role
Vice President of Creative and Experience
Company
Carlsberg Group
Based
Copenhagen, Denmark

AI-drafted from public sources1 source cited

Bio

Laurent Cayet serves as Vice President of Creative and Experience at Carlsberg Group, one of the world's leading brewery groups, home to brands including Carlsberg, Tuborg, and Kronenbourg 1664. In this role, he oversees creative direction and brand experience across the group's global portfolio. Carlsberg Group markets its brands across more than 150 markets worldwide, making the creative leadership function central to its global marketing operations.

Expertise & education

Expertise

Brand StrategyCreative DirectionBrand ExperienceGlobal MarketingFMCG MarketingConsumer Goods Branding