Lauren Sherman-Kaoud
Lauren Sherman-Kaoud is the Chief Marketing Officer at Ruggable, the Los Angeles-based direct-to-consumer brand known for its washable, two-piece rug system. In her role, she oversees brand strategy, performance marketing, and customer acquisition for a company that has scaled rapidly through digital channels and social commerce. Ruggable has become a notable case study in DTC growth, leveraging influencer partnerships, paid social, and a strong community-driven approach to marketing. Sherman-Kaoud brings experience in brand building and growth marketing within the consumer and DTC space. Her work at Ruggable sits at the intersection of performance and brand marketing, a balance that has become central to how digitally native brands compete in the home goods category.
Last updated Nov 11, 2026 by ATDb automated enrichment · Connections updated Nov 11, 2026
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Lauren Sherman-Kaoud is the Chief Marketing Officer at Ruggable, the Los Angeles-based direct-to-consumer brand known for its washable, two-piece rug system. In her role, she oversees brand strategy, performance marketing, and customer acquisition for a company that has scaled rapidly through digital channels and social commerce. Ruggable has become a notable case study in DTC growth, leveraging influencer partnerships, paid social, and a strong community-driven approach to marketing. Sherman-Kaoud brings experience in brand building and growth marketing within the consumer and DTC space. Her work at Ruggable sits at the intersection of performance and brand marketing, a balance that has become central to how digitally native brands compete in the home goods category.
Career
CMOCurrent
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