Laura Sanderson
Laura Sanderson serves as Director of Sales for UK Regions at Sightly, a brand safety and moment-based advertising platform that helps brands respond intelligently to cultural moments and breaking news. In this role, she is responsible for driving revenue growth and building strategic partnerships across the United Kingdom, positioning Sightly's AI-powered Brand Mentality platform to agencies and brands seeking smarter, more contextually relevant advertising solutions. Sanderson brings experience in digital media and advertising sales to her role at Sightly, with a background that spans programmatic advertising, brand safety, and media solutions. Her work focuses on helping UK-based advertisers and agencies navigate the increasingly complex landscape of contextual targeting and brand suitability in a post-cookie environment. As part of Sightly's international expansion efforts, Sanderson plays a key role in establishing the company's presence and credibility in the competitive UK and European AdTech market, working closely with holding companies, independent agencies, and direct brands to demonstrate the value of moment-based advertising strategies.
Last updated Sep 26, 2026 by ATDb automated enrichment · Connections updated Sep 28, 2026
- Years in industry
- 10 years
Bio
Laura Sanderson serves as Director of Sales for UK Regions at Sightly, a brand safety and moment-based advertising platform that helps brands respond intelligently to cultural moments and breaking news. In this role, she is responsible for driving revenue growth and building strategic partnerships across the United Kingdom, positioning Sightly's AI-powered Brand Mentality platform to agencies and brands seeking smarter, more contextually relevant advertising solutions. Sanderson brings experience in digital media and advertising sales to her role at Sightly, with a background that spans programmatic advertising, brand safety, and media solutions. Her work focuses on helping UK-based advertisers and agencies navigate the increasingly complex landscape of contextual targeting and brand suitability in a post-cookie environment. As part of Sightly's international expansion efforts, Sanderson plays a key role in establishing the company's presence and credibility in the competitive UK and European AdTech market, working closely with holding companies, independent agencies, and direct brands to demonstrate the value of moment-based advertising strategies.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Leading Sightly's UK regional sales expansion as Director of Sales
- Building agency and brand partnerships across the UK for Sightly's Brand Mentality platform