Lara Levin
Chief Marketing Officer at Viant
Positioning Viant's household identity and cookieless advertising solutions in the market, and advocating for privacy-first approaches to programmatic targeting as the industry moves beyond third-party cookies.
Last updated May 30, 2026 by the ATDb Editorial Team
Lara Levin serves as Chief Marketing Officer at Viant, a people-based advertising technology company known for its household identity graph and programmatic advertising platform. She is recognized within the AdTech industry for her work positioning Viant as a privacy-first alternative to cookie-dependent targeting, helping brands and agencies understand how household-level identity resolution can deliver effective advertising outcomes without relying on third-party data signals that are increasingly restricted by regulation and browser policy. In her role at Viant, Levin oversees brand strategy, demand generation, and market education initiatives that communicate the value of Viant's Household ID solution and its cookieless approach to audience targeting. Her work has been particularly timely given the industry-wide reckoning with identity and addressability, and she has been active in shaping how Viant engages with partners, press, and industry bodies on topics ranging from privacy regulation to the evolution of programmatic buying. Levin brings a background in marketing and brand strategy within the AdTech and MarTech sectors, with experience navigating complex technical narratives for broad market audiences. She is regarded as an evangelist for privacy-safe advertising approaches and contributes to industry conversations around the future of digital identity, data ethics, and the practical implications of a cookieless advertising ecosystem.
- Led marketing strategy positioning Viant's Household ID as a leading cookieless identity solution during the industry's transition away from third-party cookies
- Drove market education initiatives around privacy-safe programmatic advertising at scale for Viant