Lance Neuhauser
Chief Executive Officer at The Predictive Index
Championing email-based identity and authenticated traffic as durable alternatives to third-party cookies, and scaling LiveIntent into a leading people-based marketing platform for the cookieless era.
Last updated May 30, 2026 by the ATDb Editorial Team
Lance Neuhauser is CEO of The Predictive Index, a behavioral-science talent-optimization company, a role he took in 2026. A veteran ad-tech and marketing entrepreneur, he co-founded and led 4C Insights — a behavioral data-intelligence platform acquired by Vista Equity Partners and folded into Mediaocean, where he then served as President. Earlier he founded Resolution Media (acquired by Omnicom) and led US digital at PHD Media, and most recently founded the AI storytelling startup Wendy (team acquired by Shiftsmart in 2025).
Founder & CEO
Wendy by The Story Company (2023–2026)
President
Mediaocean (2020–2022)
CEO
4C Insights (2014–2020)
Founder & CEO
The Echo System (2010–2013)
EVP, US Digital Director
PHD Media (2009–2010)
Founder & Managing Director
Resolution Media (2003–2009)
- Led LiveIntent's strategic pivot to become a recognized leader in cookieless identity and authenticated email-based advertising
- Positioned LiveIntent as a key infrastructure provider for publishers and advertisers navigating post-cookie digital advertising
- Grew LiveIntent's network to reach hundreds of millions of people through email environments