Chief Executive Officer at LiveIntent
Championing email-based identity and authenticated traffic as durable alternatives to third-party cookies, and scaling LiveIntent into a leading people-based marketing platform for the cookieless era.
Last updated Feb 27, 2026 by AI Enrichment
Lance Neuhauser is a seasoned AdTech executive best known for leading LiveIntent, a people-based marketing platform that has carved out a distinctive position in the identity resolution space by leveraging email as a durable, authenticated signal for advertising. Under his leadership, LiveIntent has become a go-to partner for publishers and advertisers seeking to future-proof their strategies against the deprecation of third-party cookies, positioning email-based identity as a scalable and privacy-compliant alternative to cookie-dependent targeting. Neuhauser brings deep operational experience across the digital advertising ecosystem, having worked in leadership roles that span programmatic advertising, publisher monetization, and marketing technology. His tenure at LiveIntent has been defined by a focus on authenticated traffic — helping brands reach real, verified people rather than anonymous browser profiles — and by building infrastructure that connects advertisers to engaged audiences within email environments at scale. He has been a consistent voice in industry conversations around identity, privacy regulation, and the evolving open web. Recognized as a thought leader in cookieless advertising and people-based marketing, Neuhauser frequently speaks at major industry conferences and contributes to the broader dialogue on how the AdTech ecosystem can balance personalization with consumer privacy. His work at LiveIntent reflects a broader thesis that email remains one of the most powerful and underutilized channels in digital advertising, and that authenticated identity — not probabilistic inference — is the foundation of sustainable, privacy-first marketing.
4C Insights (2013-2018)
Various AdTech Companies (Prior to 2013)