Lance Brothers

Lance Brothers is a seasoned AdTech and data industry executive best known for his work in identity resolution, data strategy, and revenue growth. At Adstra, a data and identity company spun out of Donnelley Financial Solutions, Brothers has played a central role in commercializing the company's identity graph and data solutions at a time when the industry is grappling with signal loss and the deprecation of third-party cookies. His focus on helping brands and agencies build durable, privacy-compliant audience strategies has made him a recognized voice in the identity space. Brothers brings extensive experience in data and media sales, having held senior roles at companies operating at the intersection of data, identity, and programmatic advertising. His career reflects a consistent focus on translating complex data capabilities into actionable commercial outcomes for advertisers and their agency partners. He has been involved in conversations around first-party data activation, people-based marketing, and the evolving identity ecosystem. Throughout his career, Brothers has been associated with building and scaling revenue organizations in data-centric AdTech businesses. His work at Adstra positions him as an operator deeply embedded in the identity resolution market, working with brands, agencies, and technology partners to navigate a rapidly changing data landscape.

Last updated Sep 9, 2026 by ATDb automated enrichment · Connections updated Sep 14, 2026