Lana Busignani

Lana Busignani is one of the most prominent operators in media measurement and advertising data, best known for her long tenure at Nielsen where she served as President of the US business. In that role, she oversaw Nielsen's core audience measurement products and commercial operations across the United States, guiding the company through a critical industry inflection point as measurement shifted from traditional linear television to cross-platform and streaming analytics. She was a central figure in the rollout of Nielsen ONE, the company's cross-media measurement initiative designed to provide unified audience metrics across linear, digital, and streaming environments. As of December 2025, Busignani became CEO of MarketCast, a media research and analytics company, marking a significant transition from her Nielsen career. Throughout her career at Nielsen, Busignani held multiple senior roles spanning commercial strategy, product leadership, and audience measurement, developing deep expertise in media planning data, identity resolution, and attribution. She worked closely with broadcasters, streaming platforms, agencies, and advertisers to ensure measurement infrastructure kept pace with a rapidly fragmenting media landscape. Her work was instrumental in how the buy and sell sides transact on audience data, and she was a consistent industry voice on the challenges of measuring audiences across siloed platforms. Busignani's move to MarketCast as CEO signals a continued focus on the intersection of data, media research, and advertising effectiveness. Her background positions her to lead the company's transformation and the launch of its Total Effect measurement offering, applying her experience in large-scale audience analytics to the evolving demands of entertainment and advertising clients.

Last updated Jul 10, 2026 by ATDb automated enrichment