President, US at Nielsen
As a senior executive at the dominant audience measurement company in the US, Busignani is a key figure in the measurement and currency debates shaping the future of TV and digital advertising.
Last updated Apr 23, 2026 by jonholm
Lana Busignani leads Nielsen's US business operations, overseeing audience measurement products critical to television and digital advertising planning and buying. She has been central to Nielsen's transition toward cross-platform measurement including Nielsen ONE. Her leadership spans relationships with broadcasters, streaming platforms, and major advertisers.