Lana Busignani

Lana Busignani is a senior media measurement and data executive best known for her leadership at Nielsen, where she serves as President of the US business. In this role, she oversees Nielsen's core audience measurement products and commercial operations across the United States, guiding the company through a pivotal period of transformation as the industry shifts from traditional linear TV measurement to cross-platform and streaming audience analytics. Her work is central to how advertisers, agencies, and media companies understand and transact on audience data. Busignani has built her career at the intersection of data, media, and advertising technology, with a long tenure at Nielsen spanning multiple senior roles. Prior to her current position, she held leadership roles within Nielsen's commercial and product organizations, developing deep expertise in audience measurement, media planning data, and the evolving identity and attribution landscape. She has been a consistent voice on the challenges and opportunities of measuring audiences across fragmented media environments. As the industry grapples with the deprecation of third-party cookies, the rise of streaming, and the demand for more granular cross-platform measurement, Busignani has been instrumental in positioning Nielsen's products — including Nielsen ONE, its cross-media measurement initiative — as foundational infrastructure for the modern advertising ecosystem. She is regarded as a key operator in the measurement space, working closely with broadcasters, streaming platforms, and the buy side.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026