Kruti Patel Goyal

Kruti Patel Goyal is a senior marketing and growth executive at Etsy, where she leads marketing strategy with a focus on performance marketing, brand growth, and customer acquisition. She has built a reputation for bridging the gap between brand and performance marketing, leveraging data and technology to drive measurable business outcomes at scale. Her work at Etsy has involved navigating the evolving digital advertising landscape, including shifts in identity and measurement driven by privacy changes. Prior to Etsy, Kruti held senior marketing roles at Amazon, where she was instrumental in building and scaling advertising and marketing programs. Her tenure at Amazon gave her deep expertise in performance marketing, retail media, and the intersection of e-commerce and advertising technology. She has been recognized as a leader who understands both the technical underpinnings of modern AdTech and the strategic imperatives of consumer marketing. Kruti is regarded as a thoughtful operator in the AdTech and marketing ecosystem, frequently engaging with industry conversations around measurement, attribution, and the future of digital advertising in a privacy-first world. Her career trajectory reflects a consistent focus on growth marketing at consumer-facing platforms where advertising technology plays a central role in business performance.

• CEOCurrent

  Etsy

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