Kit Altin

Kit Altin is a seasoned advertising and marketing strategist who currently serves as Group Chief Strategy Officer EMEA at MSQ, the independent marketing services group. In this role, she is responsible for driving strategic vision and integrated thinking across MSQ's portfolio of agencies, helping clients navigate an increasingly complex and fragmented media and communications landscape. Her work spans brand strategy, media planning, and the intersection of creativity and data-driven marketing. Altin has built her career across some of the industry's most respected agency networks, developing deep expertise in brand positioning, consumer insight, and communications strategy. She has held senior strategy roles that have given her a broad perspective on how brands can connect with audiences effectively in the modern advertising ecosystem, including the growing importance of addressability, audience intelligence, and cross-channel measurement. As a thought leader within the EMEA advertising community, Altin is recognized for her ability to bridge the gap between high-level brand thinking and the practical realities of modern media execution. Her influence extends to shaping how agencies approach strategic planning in an era defined by data privacy changes, identity resolution challenges, and the evolving role of technology in creative and media strategy.

• Group Chief Strategy Officer EMEACurrent

  MSQ

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