Kim Gehrig

Kim Gehrig is one of the most celebrated commercial directors working today, known for creating visually bold and culturally significant advertising campaigns that challenge conventions and spark public conversation. Based in London and represented by Somesuch, she has helmed landmark campaigns for some of the world's most recognizable brands, including Apple, Nike, Adidas, Gucci, and Sport England. Her work is distinguished by its emotional depth, inclusive casting, and willingness to tackle social themes — qualities that have made her a defining creative voice in modern brand communication. Gehrig rose to international prominence with Sport England's 'This Girl Can' campaign (2015), a groundbreaking initiative that celebrated women of all shapes, sizes, and abilities participating in sport. The campaign became a cultural phenomenon, winning multiple Cannes Lions and credited with inspiring millions of women across the UK to become more physically active. She followed this with equally impactful work, including Gillette's 'The Best Men Can Be' (2019), which addressed toxic masculinity and generated global debate, and Apple's 'Bounce' and other high-profile spots that showcased her signature kinetic energy and human warmth. While Gehrig operates primarily in the creative production and brand advertising space rather than the technical infrastructure of AdTech, her work sits at the intersection of brand strategy, audience engagement, and cultural impact — areas increasingly central to how advertisers think about effectiveness and identity in a fragmented media landscape. Her campaigns consistently demonstrate how powerful creative can drive measurable cultural and behavioral change, making her a reference point for brand marketers and agency creatives navigating the evolving advertising ecosystem.

Last updated Jul 10, 2026 by ATDb automated enrichment