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Kevin Mayer

Dealmaker

Kevin Mayer is a veteran media and entertainment executive best known for architecting Disney's direct-to-consumer streaming strategy and launching Disney+ in 2019, a service that amassed over 100 million subscribers in its first 16 months. His ability to identify, negotiate, and integrate transformative acquisitions — including Pixar, Marvel, Lucasfilm, and 21st Century Fox — made him one of the most consequential dealmakers in Hollywood history and reshaped the global media landscape for a generation. After departing Disney, Mayer briefly served as CEO of TikTok's parent company ByteDance's global operations in 2020 before stepping down amid escalating U.S.-China regulatory tensions. He then co-founded Candle Media alongside Tom Staggs and private equity firm Blackstone, creating an independent studio and media company focused on acquiring and building creator-led, direct-to-consumer content businesses. Candle's acquisitions have included Reese Witherspoon's Hello Sunshine and Moonbug Entertainment, the company behind CoComelon. Mayer's career spans over two decades at Disney in various senior roles covering strategy, business development, and technology. His work sits at the intersection of content, technology, and distribution — areas central to how media companies monetize audiences through advertising, subscription, and licensing models. He is widely regarded as one of the architects of the modern streaming era.

Last updated Oct 2, 2026 by ATDb automated enrichment

Company
Candle Media
Based
Los Angeles, California, United States
Boards
1
Years in industry
28 years

Bio

Kevin Mayer is a veteran media and entertainment executive best known for architecting Disney's direct-to-consumer streaming strategy and launching Disney+ in 2019, a service that amassed over 100 million subscribers in its first 16 months. His ability to identify, negotiate, and integrate transformative acquisitions — including Pixar, Marvel, Lucasfilm, and 21st Century Fox — made him one of the most consequential dealmakers in Hollywood history and reshaped the global media landscape for a generation. After departing Disney, Mayer briefly served as CEO of TikTok's parent company ByteDance's global operations in 2020 before stepping down amid escalating U.S.-China regulatory tensions. He then co-founded Candle Media alongside Tom Staggs and private equity firm Blackstone, creating an independent studio and media company focused on acquiring and building creator-led, direct-to-consumer content businesses. Candle's acquisitions have included Reese Witherspoon's Hello Sunshine and Moonbug Entertainment, the company behind CoComelon. Mayer's career spans over two decades at Disney in various senior roles covering strategy, business development, and technology. His work sits at the intersection of content, technology, and distribution — areas central to how media companies monetize audiences through advertising, subscription, and licensing models. He is widely regarded as one of the architects of the modern streaming era.

Expertise & education

Expertise

Streaming MediaDirect-to-Consumer StrategyMedia M&AContent DistributionDigital TransformationEntertainment Business DevelopmentSubscription Video on Demand (SVOD)Creator Economy

Education

  • MBA, Harvard Business School
  • BS, Electrical Engineering, Duke University

Speaking topics

The Future of Streaming and Direct-to-Consumer MediaMedia M&A and Content StrategyBuilding Global Entertainment BrandsThe Creator Economy and Independent Media

Recognition

Notable achievements

  • Launched Disney+ in November 2019, reaching 100 million subscribers in 16 months
  • Led Disney's acquisitions of Pixar (2006), Marvel (2009), Lucasfilm (2012), and 21st Century Fox (2019)
  • Co-founded Candle Media with Blackstone backing, acquiring Hello Sunshine and Moonbug Entertainment
  • Named CEO of TikTok globally in 2020 during the platform's peak U.S. regulatory crisis

Awards

Variety Dealmakers EliteHollywood Reporter Power 100