Kerstin Laute
Kerstin Laute is a programmatic advertising and publisher monetization specialist known for her work building and scaling publisher partnerships across the German-speaking markets (Germany, Switzerland, Austria). In her role at Assertive Yield, she focuses on helping publishers maximize revenue through advanced yield management and analytics solutions, serving as a key bridge between the platform and the GSA publisher ecosystem. Laute has built her career at the intersection of publisher development and programmatic technology, developing expertise in header bidding, yield optimization, and supply-side monetization strategies. Her work at Assertive Yield involves both business development and consultative selling, helping publishers understand and implement data-driven approaches to inventory management and revenue growth. With a background spanning multiple years in the AdTech industry, she has developed a reputation as a knowledgeable and relationship-driven professional in the DACH region's digital advertising landscape, contributing to the growth of publisher-focused programmatic solutions in a market with distinct regulatory and operational characteristics.
Last updated Sep 26, 2026 by ATDb automated enrichment · Connections updated Sep 28, 2026
- Years in industry
- 8 years
Bio
Kerstin Laute is a programmatic advertising and publisher monetization specialist known for her work building and scaling publisher partnerships across the German-speaking markets (Germany, Switzerland, Austria). In her role at Assertive Yield, she focuses on helping publishers maximize revenue through advanced yield management and analytics solutions, serving as a key bridge between the platform and the GSA publisher ecosystem. Laute has built her career at the intersection of publisher development and programmatic technology, developing expertise in header bidding, yield optimization, and supply-side monetization strategies. Her work at Assertive Yield involves both business development and consultative selling, helping publishers understand and implement data-driven approaches to inventory management and revenue growth. With a background spanning multiple years in the AdTech industry, she has developed a reputation as a knowledgeable and relationship-driven professional in the DACH region's digital advertising landscape, contributing to the growth of publisher-focused programmatic solutions in a market with distinct regulatory and operational characteristics.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Leading publisher and partnership development strategy for Assertive Yield across the GSA (Germany, Switzerland, Austria) region
- Building programmatic monetization partnerships with publishers in the DACH digital advertising market