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Ken Black

Operator

Ken Black is a seasoned advertising technology executive with deep expertise in out-of-home (OOH) and programmatic advertising, currently serving at OBE (Out of Home Advertising). He has built a reputation for bridging the gap between traditional place-based media and modern programmatic buying infrastructure, helping brands and agencies unlock the full potential of data-driven OOH campaigns. Throughout his career, Black has held senior commercial and revenue leadership roles across the AdTech and media landscape, with a consistent focus on scaling revenue operations and building strategic partnerships. His work has contributed to the broader industry conversation around audience targeting, measurement, and attribution in out-of-home environments. Black is recognized within the OOH and AdTech community as a practitioner who combines deep operational knowledge with an understanding of the evolving programmatic ecosystem. His tenure at OBE reflects the growing convergence of digital advertising technology with physical world media channels.

Last updated Jul 10, 2026 by ATDb automated enrichment

Role
Chief Revenue Officer
Company
OBE
Based
New York, New York, United States
Years in industry
15 years

Bio

Ken Black is a seasoned advertising technology executive with deep expertise in out-of-home (OOH) and programmatic advertising, currently serving at OBE (Out of Home Advertising). He has built a reputation for bridging the gap between traditional place-based media and modern programmatic buying infrastructure, helping brands and agencies unlock the full potential of data-driven OOH campaigns. Throughout his career, Black has held senior commercial and revenue leadership roles across the AdTech and media landscape, with a consistent focus on scaling revenue operations and building strategic partnerships. His work has contributed to the broader industry conversation around audience targeting, measurement, and attribution in out-of-home environments. Black is recognized within the OOH and AdTech community as a practitioner who combines deep operational knowledge with an understanding of the evolving programmatic ecosystem. His tenure at OBE reflects the growing convergence of digital advertising technology with physical world media channels.

Career

  • Senior Sales/Revenue Leadership

    Various AdTech/Media Companies · Prior to OBE

Expertise & education

Expertise

Out-of-Home Advertising (OOH)Programmatic OOH (pDOOH)Revenue OperationsProgrammatic AdvertisingPlace-Based MediaAudience TargetingStrategic PartnershipsAd Sales

Speaking topics

Programmatic Out-of-Home AdvertisingOOH Measurement and AttributionPlace-Based Media and Audience Targeting

Recognition

Notable achievements

  • Senior revenue leadership at OBE, contributing to growth of programmatic OOH capabilities
  • Career focused on scaling commercial operations at the intersection of OOH and AdTech