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Kellyn Smith Kenny

Operator

Kellyn Smith Kenny is one of the most prominent CMOs in the telecommunications industry, leading brand strategy, advertising, and consumer marketing for AT&T, one of the largest telecom companies in the United States. She is known for modernizing AT&T's marketing approach, emphasizing data-driven campaigns, brand storytelling, and customer-centric messaging at scale. Before joining AT&T, Smith Kenny served as CMO of Hilton, where she oversaw global marketing and loyalty program communications. Prior to that, she held senior marketing roles at Capital One, where she built a strong reputation for performance marketing and brand building in financial services. Her career reflects a consistent pattern of taking on CMO-level challenges at major consumer brands and driving measurable growth. Smith Kenny is regarded as a leading operator in the marketing world, frequently recognized for her ability to blend creative brand work with analytical rigor. She has been cited in industry discussions around the evolving role of the CMO and the intersection of technology, data, and consumer engagement.

Last updated Oct 23, 2026 by ATDb automated enrichment

Role
CMO
Company
AT&T
Based
Dallas, Texas, USA

AI-drafted from public sources1 source cited

Years in industry
20 years

Bio

Kellyn Smith Kenny is one of the most prominent CMOs in the telecommunications industry, leading brand strategy, advertising, and consumer marketing for AT&T, one of the largest telecom companies in the United States. She is known for modernizing AT&T's marketing approach, emphasizing data-driven campaigns, brand storytelling, and customer-centric messaging at scale. Before joining AT&T, Smith Kenny served as CMO of Hilton, where she oversaw global marketing and loyalty program communications. Prior to that, she held senior marketing roles at Capital One, where she built a strong reputation for performance marketing and brand building in financial services. Her career reflects a consistent pattern of taking on CMO-level challenges at major consumer brands and driving measurable growth. Smith Kenny is regarded as a leading operator in the marketing world, frequently recognized for her ability to blend creative brand work with analytical rigor. She has been cited in industry discussions around the evolving role of the CMO and the intersection of technology, data, and consumer engagement.

Expertise & education

Expertise

Brand StrategyPerformance MarketingConsumer MarketingTelecommunications MarketingLoyalty ProgramsData-Driven MarketingAdvertising Campaign ManagementCustomer Acquisition

Speaking topics

The evolving role of the CMOData-driven brand buildingMarketing in telecommunications

Recognition

Notable achievements

  • Led marketing transformation at AT&T as CMO, overseeing one of the largest telecom advertising budgets in the US
  • Served as CMO of Hilton, driving global brand and loyalty marketing strategy