Kellyn Smith Kenny
Kellyn Smith Kenny is one of the most prominent CMOs in the telecommunications industry, leading brand strategy, advertising, and consumer marketing for AT&T, one of the largest telecom companies in the United States. She is known for modernizing AT&T's marketing approach, emphasizing data-driven campaigns, brand storytelling, and customer-centric messaging at scale. Before joining AT&T, Smith Kenny served as CMO of Hilton, where she oversaw global marketing and loyalty program communications. Prior to that, she held senior marketing roles at Capital One, where she built a strong reputation for performance marketing and brand building in financial services. Her career reflects a consistent pattern of taking on CMO-level challenges at major consumer brands and driving measurable growth. Smith Kenny is regarded as a leading operator in the marketing world, frequently recognized for her ability to blend creative brand work with analytical rigor. She has been cited in industry discussions around the evolving role of the CMO and the intersection of technology, data, and consumer engagement.
Last updated Oct 23, 2026 by ATDb automated enrichment
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- Years in industry
- 20 years
Bio
Kellyn Smith Kenny is one of the most prominent CMOs in the telecommunications industry, leading brand strategy, advertising, and consumer marketing for AT&T, one of the largest telecom companies in the United States. She is known for modernizing AT&T's marketing approach, emphasizing data-driven campaigns, brand storytelling, and customer-centric messaging at scale. Before joining AT&T, Smith Kenny served as CMO of Hilton, where she oversaw global marketing and loyalty program communications. Prior to that, she held senior marketing roles at Capital One, where she built a strong reputation for performance marketing and brand building in financial services. Her career reflects a consistent pattern of taking on CMO-level challenges at major consumer brands and driving measurable growth. Smith Kenny is regarded as a leading operator in the marketing world, frequently recognized for her ability to blend creative brand work with analytical rigor. She has been cited in industry discussions around the evolving role of the CMO and the intersection of technology, data, and consumer engagement.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led marketing transformation at AT&T as CMO, overseeing one of the largest telecom advertising budgets in the US
- Served as CMO of Hilton, driving global brand and loyalty marketing strategy