Katie Babcock
Katie Babcock serves as Director of Retail Performance Solutions at Google, where she leads efforts to help retail advertisers drive measurable business outcomes through Google's suite of performance advertising products. Google's Retail Performance Solutions group works with retailers and brands to optimize their advertising strategies across Search, Shopping, and other Google platforms.
Last updated Oct 22, 2026 by ATDb automated enrichment
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Bio
Katie Babcock serves as Director of Retail Performance Solutions at Google, where she leads efforts to help retail advertisers drive measurable business outcomes through Google's suite of performance advertising products. Google's Retail Performance Solutions group works with retailers and brands to optimize their advertising strategies across Search, Shopping, and other Google platforms.