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Kate Sirkin

Standards Setter

Kate Sirkin serves as Chief Data Officer at Epsilon, where she leads data strategy and drives the development of data-driven advertising solutions. She brings deep expertise in advertising technology, audience targeting, and programmatic infrastructure to her role at one of the industry's leading data and marketing services companies.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
Chief Data Officer
Company
Epsilon
Based
New York, New York, United States
Boards
1
Connections
3
Years in industry
30 years

Bio

Kate Sirkin serves as Chief Data Officer at Epsilon, where she leads data strategy and drives the development of data-driven advertising solutions. She brings deep expertise in advertising technology, audience targeting, and programmatic infrastructure to her role at one of the industry's leading data and marketing services companies.

Career

  • EVP, Global Research

    Publicis Media · 2017-2021

  • EVP, Global Research

    Starcom MediaVest Group · 2000-2017

  • SVP, Research

    Starcom MediaVest Group · 1995-2000

Board memberships

Coalition for Innovative Media Measurement (CIMM)

Advisory roles

Advertising Research Foundation (ARF)

Expertise & education

Expertise

Audience MeasurementData StrategyIdentity ResolutionProgrammatic AdvertisingCross-Platform MeasurementData-Driven AdvertisingMedia ResearchAudience Targeting

Education

  • Bachelor's Degree, University of Illinois

Speaking topics

Data-driven advertising and audience targetingCross-platform identity and measurementThe future of media measurementPrivacy-safe data strategies in AdTech

Recognition

Notable achievements

  • Appointed Chief Data Officer at Epsilon, leading enterprise data strategy for one of the industry's largest data and marketing services platforms
  • Served as a long-tenured global research leader at Publicis Media and Starcom MediaVest Group, shaping audience measurement standards across the industry
  • Named to CIMM (Coalition for Innovative Media Measurement) board, contributing to 2026 industry measurement priorities

Awards

Advertising Research Foundation (ARF) inductee and recognized industry contributor

Publications

  • Contributor to industry research and white papers through ARF and CIMM
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