Kate Sirkin

Kate Sirkin is a senior advertising technology executive known for her work at the intersection of premium entertainment content and modern programmatic advertising infrastructure. At Lionsgate, she leads media strategy and partnerships with a focus on CTV monetization, data-driven advertising solutions, and building scalable revenue frameworks for streaming content in an increasingly fragmented media landscape. Sirkin has built her career navigating the digital transformation of major entertainment companies, developing sophisticated advertising strategies that balance brand safety, audience targeting, and programmatic efficiency. Her expertise spans the full stack of connected TV advertising — from audience data strategy and identity solutions to direct and programmatic partnership development with advertisers and agencies. Her work is notable for helping legacy entertainment studios adapt their monetization models to meet the demands of streaming-era advertisers, who expect the precision and measurability of digital advertising alongside the brand prestige of premium content. She is recognized as a practitioner who understands both the content side and the technical advertising infrastructure required to compete in today's CTV ecosystem.

• Led media strategy and advertising partnerships at Lionsgate with a focus on CTV and streaming monetization
• Helped shape how major entertainment studios approach programmatic advertising in the connected TV ecosystem