Justin Wohl

Justin Wohl is a senior revenue and monetization executive known for his work at the intersection of connected TV (CTV), programmatic advertising, and performance marketing. As Chief Revenue Officer at MNTN, he leads the commercial strategy for a platform that has positioned itself as a pioneer in performance TV — enabling direct-response advertisers to run, measure, and optimize television campaigns with the precision traditionally associated with digital channels. His leadership has been central to MNTN's growth as CTV advertising has matured into a mainstream performance channel. Before joining MNTN, Wohl built a strong reputation in digital publishing and programmatic monetization. He served in senior revenue roles at Salon Media Group and other digital media properties, where he developed deep expertise in ad operations, yield management, and the evolving programmatic supply chain. This publisher-side background gives him a distinctive perspective on the full advertising ecosystem — understanding both the demand and supply dynamics that shape modern media buying. Wohl is recognized in AdTech circles as a pragmatic operator who bridges the gap between brand advertising and performance marketing, particularly as CTV has emerged as a critical battleground for advertiser budgets. He is a frequent voice in industry conversations around TV measurement, attribution, and the evolution of the upfront and programmatic TV markets.

• Led revenue growth at MNTN as the company established itself as a leading performance TV platform in the competitive CTV advertising market
• Built and scaled programmatic monetization operations at Salon Media Group, navigating the transition from direct-sold to programmatic-first publishing