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Justin Freid

Thought Leader

Justin Freid is the Chief Media and Innovation Officer of CMI Media Group.

Last updated Oct 7, 2026 by the ATDb Editorial Team

Role
EVP, Business Development & Innovation
Company
CMI Media Group
Based
Philadelphia, Pennsylvania, United States
Connections
1

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Justin Freid is the Chief Media and Innovation Officer of CMI Media Group. Freid joined the agency 13 years ago when its digital group consisted of just four people, and has since grown his oversight to more than 800 staff members. He built CMI's programmatic, social, and emerging media practices from the ground up, guiding clients into search, Facebook, and YouTube before those channels were widely accepted in pharma. Known for identifying industry shifts early and investing in capabilities ahead of competitors, he also launched CMI's Inclusive Media Center of Excellence to broaden healthcare access for underserved audiences. Source 1: mmm-online.com — Pinnacle Awards 2026: Justin Freid - MM+M

Expertise & education

Expertise

Pharmaceutical AdvertisingProgrammatic AdvertisingHealthcare Digital MediaConnected TV (CTV)Search AdvertisingData-Driven TargetingMedia InnovationDigital Out-of-Home (DOOH)

Education

  • Degree details not publicly confirmed

Recognition

Publications

  • Contributed articles and commentary in MM+M, Fierce Pharma, and other healthcare marketing trade publications
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