Justin Freid

Justin Freid is a senior leader in healthcare and pharmaceutical advertising, recognized for his work at the intersection of digital media, programmatic technology, and health marketing. As EVP of Business Development & Innovation at CMI Media Group, he leads efforts to identify and integrate emerging media technologies and platforms into healthcare advertising strategies, helping pharmaceutical and life sciences clients navigate an increasingly complex digital landscape. His work spans programmatic buying, connected TV, digital out-of-home, and data-driven targeting within the highly regulated healthcare vertical. Freid has built his career at CMI Media Group, rising through the ranks to become one of the agency's most prominent external voices. He is frequently cited in industry press and invited to speak at major conferences on topics including digital health advertising, media innovation, and the evolving role of technology in reaching healthcare professionals and patients. His ability to translate complex AdTech concepts for healthcare marketers has made him a trusted voice in a niche but significant segment of the advertising industry. Beyond his client-facing and business development responsibilities, Freid is known for his thought leadership contributions through articles, panels, and media appearances. He has helped position CMI Media Group as a forward-thinking agency in the pharmaceutical media space, particularly as the industry grapples with privacy changes, identity resolution challenges, and the proliferation of new media channels.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026