Julia Goldin

Julia Goldin is best known as a leading voice on responsible marketing to children and families, combining brand-building expertise with a principled stance on data privacy and ethical advertising technology. As Global CMO of the LEGO Group, she has guided one of the world's most recognized consumer brands through a significant digital transformation, modernizing how LEGO engages with audiences across digital channels while holding firm to the brand's values of creativity, learning, and trust. Her influence in AdTech circles stems particularly from her advocacy for transparent, child-safe advertising practices at a time when the industry faces intense regulatory and public scrutiny. Before joining LEGO, Goldin built a strong track record in consumer brand marketing, most notably at Mattel where she served as Senior Vice President and General Manager of Barbie. In that role she was credited with helping to revitalize the Barbie brand through purpose-driven marketing and expanded representation — work that demonstrated her ability to blend cultural relevance with commercial performance. Her career spans senior marketing leadership across major global consumer brands, giving her a broad perspective on how marketing technology intersects with brand integrity. Goldin is a frequent presence at major advertising and marketing industry conferences, where she speaks on topics including children's data privacy, the ethics of programmatic advertising, and building long-term consumer trust. She has been outspoken about the responsibilities brands bear when marketing to younger audiences, positioning LEGO as a standard-bearer for responsible digital marketing. Her combination of operational scale — overseeing marketing for a brand with global reach — and thought leadership on ethics makes her a distinctive and influential figure in the AdTech ecosystem.

• Led LEGO Group's global marketing transformation, modernizing digital and programmatic strategies while maintaining child-safe advertising standards
• Credited with helping revitalize the Barbie brand at Mattel through purpose-driven, culturally relevant marketing campaigns
• Established LEGO as an industry reference point for ethical digital marketing and responsible data practices targeting families