Julia Goldin
Global Chief Marketing Officer at LEGO Group
Responsible marketing and child-safe advertising innovation at global scale
Last updated May 31, 2026 by the ATDb Editorial Team
Julia Goldin serves as Global Chief Marketing Officer at LEGO Group, where she leads brand and marketing strategy for one of the world's most recognized consumer brands, championing responsible digital engagement, child-safe advertising practices, and creative brand-building. Prior to LEGO, she held senior leadership at Mattel, serving as Senior Vice President and General Manager of Barbie. She is widely regarded as a principled voice in AdTech and marketing circles, particularly on the intersection of brand trust, data privacy, and ethical advertising to children and families.
Senior Vice President and General Manager, Barbie
Mattel (prior to LEGO)
- Led LEGO Group's global marketing transformation, modernizing digital and programmatic strategies while maintaining child-safe advertising standards
- Credited with helping revitalize the Barbie brand at Mattel through purpose-driven, culturally relevant marketing campaigns
- Established LEGO as an industry reference point for ethical digital marketing and responsible data practices targeting families