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Josh Koran

Thought Leader

Josh Koran is Chief Strategy Officer at Chalice Custom Algorithms. He helped pioneer real-time bidding infrastructure and SSP technology that shaped modern programmatic advertising.

Latest · Joshua Koran· Jun 8

Last updated Aug 5, 2026 by ATDb automated enrichment · Connections updated Aug 10, 2026

Role
Chief Strategy Officer
Company
Chalice Custom Algorithms
Based
New York, New York, United States
Connections
4
Years in industry
20 years

Career

  • Senior Vice President, Product Management

    PubMatic

  • Senior Role

    Undertone

Expertise & education

Expertise

Real-Time Bidding (RTB)Supply-Side Platforms (SSP)Programmatic AdvertisingCustom Bidding AlgorithmsAd Exchange TechnologyMedia QualityAlgorithmic StrategyHeader Bidding

Speaking topics

Programmatic advertising strategyReal-time bidding infrastructureCustom algorithms and bidding transparencyThe future of SSP and DSP technologyMedia quality and algorithmic accountability

Recognition

Notable achievements

  • Helped pioneer real-time bidding infrastructure that became foundational to modern programmatic advertising
  • Contributed to the development of SSP technology during the formative years of the programmatic ecosystem
  • Leads strategy at Chalice Custom Algorithms, advancing transparent and customizable algorithmic bidding for advertisers and agencies
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