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Jonathan Chanti

Operator

Jonathan Chanti is an AdTech and performance marketing professional known for his work at the intersection of affiliate marketing, digital media, and programmatic advertising. He has built a reputation as a hands-on operator with experience navigating the complexities of performance-based advertising ecosystems, including lead generation, media buying, and publisher monetization strategies. Chanti founded Reign Maker Group as a vehicle for consulting, deal-making, and strategic advisory work within the digital advertising space. His career has included roles at various performance marketing and affiliate-focused organizations, where he developed expertise in connecting advertisers with publishers and optimizing campaign performance across digital channels. While not among the most publicly prominent figures in AdTech, Chanti is recognized within performance marketing and affiliate industry circles for his operational knowledge and network. His work reflects a broader trend of boutique operators and independent consultants playing important roles in the mid-market and specialty segments of the AdTech ecosystem.

Last updated Jul 30, 2026 by ATDb automated enrichment · Connections updated Aug 3, 2026

Role
Founder / Principal
Company
Reign Maker Group
Based
United States
Connections
1
Years in industry
15 years

Bio

Jonathan Chanti is an AdTech and performance marketing professional known for his work at the intersection of affiliate marketing, digital media, and programmatic advertising. He has built a reputation as a hands-on operator with experience navigating the complexities of performance-based advertising ecosystems, including lead generation, media buying, and publisher monetization strategies. Chanti founded Reign Maker Group as a vehicle for consulting, deal-making, and strategic advisory work within the digital advertising space. His career has included roles at various performance marketing and affiliate-focused organizations, where he developed expertise in connecting advertisers with publishers and optimizing campaign performance across digital channels. While not among the most publicly prominent figures in AdTech, Chanti is recognized within performance marketing and affiliate industry circles for his operational knowledge and network. His work reflects a broader trend of boutique operators and independent consultants playing important roles in the mid-market and specialty segments of the AdTech ecosystem.

Career

  • Senior Director, Business Development

    Digital Media Solutions (DMS)

  • Business Development / Partnerships

    Various performance marketing firms

Expertise & education

Expertise

Performance MarketingAffiliate MarketingLead GenerationDigital Media MonetizationPublisher DevelopmentMedia BuyingProgrammatic AdvertisingAdvertiser-Publisher Partnerships

Speaking topics

Performance Marketing StrategyAffiliate and Publisher MonetizationDigital Advertising Partnerships

Recognition

Notable achievements

  • Founded Reign Maker Group as an independent AdTech and performance marketing advisory and operating firm
  • Built business development and partnership functions within performance marketing organizations
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