John Rogers

John Rogers is a senior programmatic advertising executive focused on publisher development and supply-side strategy at OpenX, one of the industry's prominent independent ad exchanges. In his role as Senior Vice President of Global Publisher Development, he is responsible for building and scaling relationships with publishers worldwide, helping them maximize revenue through OpenX's programmatic marketplace and suite of monetization solutions. Rogers brings extensive experience in the digital advertising ecosystem, with a career centered on the supply side of programmatic — working with publishers, media companies, and content owners to optimize their advertising inventory and adopt emerging monetization technologies. His work at OpenX spans strategic partnership development, revenue growth, and helping publishers navigate the evolving landscape of header bidding, identity solutions, and the post-cookie environment. Throughout his career in ad tech, Rogers has been involved in the broader industry conversation around publisher monetization, supply path optimization, and the sustainability of the open web. His leadership at OpenX positions him as a key figure in shaping how publishers engage with programmatic demand at scale.

Last updated Oct 7, 2026 by ATDb automated enrichment · Connections updated Oct 12, 2026