John Roa

John Roa serves as Chief Business Officer at Raptive, the rebranded and expanded entity formerly known as CafeMedia/AdThrive, which stands as one of the largest creator-focused advertising networks in the industry. In this role, he is responsible for overseeing business development, revenue strategy, and partnership initiatives that support thousands of independent content creators and publishers in maximizing their advertising revenue. Raptive represents a significant force in the open web publishing ecosystem, and Roa's leadership is central to its commercial growth and advertiser relationships. Roa brings a background in media, advertising technology, and business development to his role at Raptive. His career has spanned roles across the digital media and AdTech landscape, with a focus on building scalable monetization solutions and forging strategic partnerships between publishers, advertisers, and technology platforms. His work at Raptive places him at the intersection of creator economy trends and programmatic advertising evolution. As the creator economy continues to grow and independent publishers face increasing pressure from platform algorithm changes and cookie deprecation, Roa has been a visible advocate for sustainable monetization models that protect publisher interests. He engages with industry bodies and speaks on topics related to the future of open web advertising, first-party data strategies, and the evolving relationship between creators and brands.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026