Joel Yashinsky

Joel Yashinsky is a veteran quick-service restaurant marketer who has built his career leading brand and marketing functions at major fast-food chains. He is currently CMO of Burger King U.S., where he oversees brand strategy, advertising, and consumer marketing for one of the world's most recognized fast-food brands, known for provocative and culturally resonant campaigns. Before joining Burger King, Yashinsky spent a significant portion of his career at McDonald's, where he held senior marketing leadership roles including Chief Marketing Officer for McDonald's Canada. During his tenure there he was involved in brand campaigns and menu marketing initiatives that helped drive consumer engagement in the Canadian market. Yashinsky brings deep expertise in brand marketing, consumer insights, and integrated campaign development within the highly competitive QSR sector, where advertising and promotional strategy are central to driving traffic and brand preference.

Last updated Oct 24, 2026 by ATDb automated enrichment