Founder & Executive Chairman at Attention Capital / Human Ventures
Influential entrepreneur and thinker who has shaped debates around attention-based advertising and the limitations of the programmatic ecosystem, with a significant track record of founding and scaling AdTech companies.
Last updated Apr 20, 2026 by jonholm
Joe Marchese is a serial entrepreneur and investor focused on the attention economy and the future of advertising. He founded true[X], an engagement-based advertising company acquired by Fox, and later served as President of Advertising Revenue at Fox Networks Group. He is a prominent critic of the current programmatic advertising model and advocates for attention-based advertising metrics.