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Joe Marchese

Founder & Executive Chairman at Attention Capital / Human Ventures

Influential entrepreneur and thinker who has shaped debates around attention-based advertising and the limitations of the programmatic ecosystem, with a significant track record of founding and scaling AdTech companies.

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Last updated May 30, 2026 by the ATDb Editorial Team

Bio

Joe Marchese is a serial entrepreneur and investor focused on the attention economy and the future of advertising. He founded true[X], an engagement-based advertising company acquired by Fox, and later served as President of Advertising Revenue at Fox Networks Group. He is a prominent critic of the current programmatic advertising model and advocates for attention-based advertising metrics.

Expertise
Attention MetricsVideo AdvertisingAdTech Investment