Jim Sullivan
Jim Sullivan leads Smashburger as its Chief Executive Officer, overseeing the fast-casual burger brand that operates hundreds of locations across the United States and internationally. Smashburger is majority-owned by Jollibee Foods Corporation, the Philippine-based global restaurant group, and Sullivan is responsible for driving the brand's growth, operations, and marketing strategy in that context. Sullivan brings restaurant industry operational experience to the role, guiding Smashburger through a competitive fast-casual landscape that includes ongoing investment in digital ordering, loyalty programs, and brand marketing. His leadership encompasses franchising, menu innovation, and consumer-facing brand positioning.
Last updated Oct 24, 2026 by ATDb automated enrichment · Connections updated Oct 24, 2026
AI-drafted from public sources1 source cited
- Years in industry
- 20 years
Bio
Jim Sullivan leads Smashburger as its Chief Executive Officer, overseeing the fast-casual burger brand that operates hundreds of locations across the United States and internationally. Smashburger is majority-owned by Jollibee Foods Corporation, the Philippine-based global restaurant group, and Sullivan is responsible for driving the brand's growth, operations, and marketing strategy in that context. Sullivan brings restaurant industry operational experience to the role, guiding Smashburger through a competitive fast-casual landscape that includes ongoing investment in digital ordering, loyalty programs, and brand marketing. His leadership encompasses franchising, menu innovation, and consumer-facing brand positioning.
Career
CEOCurrent
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Recognition
Notable achievements
- Leading Smashburger as CEO under Jollibee Foods Corporation majority ownership
- Overseeing Smashburger's continued national and international expansion