Jill Kramer

Jill Kramer serves as Chief Marketing and Communications Officer at Mastercard, one of the world's most recognized brands, where she oversees global marketing strategy, brand communications, and the company's iconic 'Priceless' platform. She is known for advancing Mastercard's data-driven marketing capabilities while maintaining the emotional resonance of its consumer-facing campaigns, bridging the gap between performance marketing and brand equity in a way few CMOs at her level have achieved. Her leadership has helped Mastercard remain a perennial presence on global brand value rankings. Kramer joined Mastercard after building a strong foundation in marketing leadership roles across consumer goods and financial services. At Mastercard, she has championed the integration of first-party data strategies and personalization at scale, positioning the company to navigate the post-cookie advertising landscape. Her work reflects a sophisticated understanding of the evolving identity and data ecosystem that underpins modern AdTech, making her a respected voice on responsible data use and consumer trust. Beyond her operational role, Kramer is recognized as a thought leader on the intersection of brand marketing and technology, frequently speaking at major industry events. She has been instrumental in evolving Mastercard's sponsorship and experiential marketing programs, including its long-running partnerships in sports and entertainment, into measurable, data-informed investments that demonstrate clear ROI.

Last updated Jul 30, 2026 by ATDb automated enrichment · Connections updated Aug 3, 2026