Jill Cress

Jill Cress is a senior marketing executive who has built a reputation for driving brand transformation and consumer-centric marketing strategies across major media, entertainment, and consumer brands. As CMO of Babylist, the leading baby registry and commerce platform, she leads efforts to deepen the brand's connection with millennial and Gen Z parents while expanding its advertising and retail media offerings — positioning Babylist as a meaningful player in the growing retail media network space. Prior to Babylist, Cress served as Chief Marketing and Experience Officer at National Geographic Partners, where she oversaw global brand marketing, consumer experience, and audience development across linear, streaming, and digital platforms. Her tenure at National Geographic was marked by efforts to modernize the iconic brand for digital-first audiences and drive subscriber growth on Disney+ and other platforms. Before that, she held senior marketing roles at PayPal, where she focused on consumer and merchant marketing at scale. Cress brings a cross-industry perspective that spans media, fintech, and consumer commerce — making her a distinctive voice on how brands can leverage first-party data, content marketing, and emerging ad formats to build authentic audience relationships. Her work at Babylist is particularly relevant to the AdTech ecosystem as the company has invested in building out its own retail media network, offering advertisers access to a highly engaged, purchase-intent-driven audience of expectant and new parents.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026