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Jessica Apotheker

Thought Leader

Jessica Apotheker is a senior partner at Boston Consulting Group and one of the firm's foremost authorities on marketing transformation, serving as a global leader of BCG's CMO and Marketing practice. She advises chief marketing officers and senior marketing leaders at major corporations on how to restructure and future-proof their marketing organizations in the face of AI, generative AI, and rapid digital disruption. Her work sits at the intersection of marketing strategy, organizational design, and technology adoption, making her a prominent voice on how brands and marketing functions must evolve.

Company: BCG (Boston Consulting Group)Based: Paris, France

Last updated Oct 2, 2026 by ATDb automated enrichment

Years in industry
18 years

Bio

Jessica Apotheker is a senior partner at Boston Consulting Group and one of the firm's foremost authorities on marketing transformation, serving as a global leader of BCG's CMO and Marketing practice. She advises chief marketing officers and senior marketing leaders at major corporations on how to restructure and future-proof their marketing organizations in the face of AI, generative AI, and rapid digital disruption. Her work sits at the intersection of marketing strategy, organizational design, and technology adoption, making her a prominent voice on how brands and marketing functions must evolve.

Expertise & education

Expertise

Marketing TransformationCMO AdvisoryGenerative AI in MarketingMarketing Organization DesignDigital Marketing StrategyAI AdoptionBrand StrategyMarketing Technology

Education

  • HEC Paris (Business School)

Speaking topics

Generative AI and the Future of MarketingThe Evolving Role of the CMOMarketing Organization TransformationAI Adoption in Marketing FunctionsDigital Transformation for Marketing Leaders

Recognition

Notable achievements

  • Global leader of BCG's CMO and Marketing practice, advising top-tier marketing executives worldwide
  • Frequent TED and major conference speaker on AI's impact on marketing and the evolving CMO role
  • Co-author of multiple BCG thought leadership reports on generative AI and marketing transformation

Publications

  • BCG articles and reports on generative AI in marketing
  • BCG thought leadership on CMO priorities and marketing transformation