Jess Pacey

Jess Pacey is a brand and communications strategist based in London, currently working at New Commercial Arts, the independent agency founded by James Murphy and David Golding. She is recognized for her work at the intersection of creative strategy and commercial outcomes, helping brands navigate an increasingly complex media and messaging landscape. Her approach emphasizes the role of distinctive brand assets and emotionally resonant communications in driving long-term business growth. Prior to New Commercial Arts, Pacey built her strategic credentials across a range of agency environments, developing expertise in brand planning, audience insight, and campaign effectiveness. Her career reflects a broader industry shift toward integrating data-informed thinking with traditional brand-building disciplines, making her a relevant voice in conversations about how advertising can be both creatively ambitious and commercially accountable. Pacey operates at the strategic layer that increasingly intersects with technology-driven media — understanding how creative and brand strategy must adapt to platform-specific environments, attention economics, and evolving measurement frameworks.

Last updated Oct 14, 2026 by the ATDb Editorial Team