Jerry Dischler

Jerry Dischler is one of the most influential executives in the global digital advertising industry, serving as Vice President and General Manager of Ads at Google. He oversees Google's core advertising business — encompassing Search, Display, Shopping, Video, and App campaigns — which collectively represents one of the largest and most sophisticated advertising platforms in the world. Dischler has been a central architect of Google's shift toward AI-powered, automated advertising, championing products like Performance Max, Smart Bidding, and Responsive Search Ads that have redefined how advertisers optimize campaigns at scale. Dischler joined Google in 2005 and has spent nearly two decades in progressively senior roles within the ads organization. Before assuming his current role as VP/GM, he served as Vice President of Product Management for Google Ads, where he led the strategic transformation of Google's advertising systems toward greater automation, machine learning integration, and performance accountability. His tenure has coincided with some of the most significant structural shifts in digital advertising, including the deprecation of third-party cookies, the rise of privacy-first measurement, and the mainstreaming of generative AI in ad creative and targeting. Under Dischler's leadership, Google has advanced its privacy-preserving advertising initiatives, including contributions to the Privacy Sandbox, and has pushed the industry toward first-party data strategies and consent-based measurement. His influence extends beyond Google's own products — his decisions on auction mechanics, ad formats, and automation frameworks shape the strategies of millions of advertisers and agencies worldwide, making him a defining figure in the modern AdTech ecosystem.

• Degree unknown, University unknown

• Led the development and launch of Performance Max, Google's fully automated cross-channel campaign type
• Oversaw Google Ads' integration of machine learning into core bidding, targeting, and creative systems
• Guided Google's advertising business through the transition away from third-party cookies toward privacy-preserving alternatives
• Scaled Google Ads product organization during a period of significant revenue growth and platform complexity