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Jenna Lebel

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Jenna Lebel serves as Chief Marketing Officer for U.S. Retail Markets at Liberty Mutual Insurance, where she leads consumer-facing marketing strategy across one of the largest personal lines insurance brands in the United States. In this role she oversees brand, advertising, digital marketing, and customer acquisition efforts for Liberty Mutual's direct-to-consumer and independent agent channels. Lebel has built her career in insurance marketing, developing deep expertise in brand management, performance marketing, and consumer engagement within a highly competitive category. Liberty Mutual is known for its significant advertising presence across television, digital, and sponsorship platforms, making her role central to the company's market positioning and growth.

Last updated Oct 22, 2026 by ATDb automated enrichment · Connections updated Oct 23, 2026

Role
Chief Marketing Officer for U.S. Retail Markets
Company
Liberty Mutual Insurance
Based
Boston, Massachusetts, United States
Connections
1

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Jenna Lebel serves as Chief Marketing Officer for U.S. Retail Markets at Liberty Mutual Insurance, where she leads consumer-facing marketing strategy across one of the largest personal lines insurance brands in the United States. In this role she oversees brand, advertising, digital marketing, and customer acquisition efforts for Liberty Mutual's direct-to-consumer and independent agent channels. Lebel has built her career in insurance marketing, developing deep expertise in brand management, performance marketing, and consumer engagement within a highly competitive category. Liberty Mutual is known for its significant advertising presence across television, digital, and sponsorship platforms, making her role central to the company's market positioning and growth.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Brand MarketingConsumer MarketingInsurance MarketingDigital MarketingCustomer AcquisitionPerformance MarketingAdvertising Strategy
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