Jeff Hirsch

Jeff Hirsch is a senior commercial leader in the programmatic advertising ecosystem, best known for his role as Chief Commercial Officer at PubMatic, one of the industry's leading independent supply-side platforms. In this capacity, he oversees global sales, publisher development, and commercial strategy, helping premium publishers maximize programmatic revenue through solutions spanning header bidding, supply path optimization, and identity-based monetization. His tenure at PubMatic has coincided with a period of significant industry consolidation and evolution, positioning him as a key voice on the future of the open web and publisher-centric programmatic infrastructure. Prior to PubMatic, Hirsch built a distinguished career at the intersection of media and advertising technology. He served as President of Digital at Meredith Corporation, one of the largest media companies in the United States, where he led digital revenue and product strategy across a broad portfolio of consumer brands. Before Meredith, he held executive roles at Time Inc., gaining deep experience in publisher monetization at scale during a transformative era for digital media. These roles gave him a comprehensive understanding of both the editorial and commercial pressures facing premium publishers navigating the shift to programmatic. Hirsch is recognized across the AdTech industry as a practitioner-operator who bridges the gap between publisher business needs and the technical complexity of modern programmatic infrastructure. He is a frequent speaker at industry events and contributes to ongoing conversations around supply path optimization, the deprecation of third-party cookies, and sustainable monetization models for independent publishers.

• Led commercial strategy at PubMatic during a period of significant industry growth and consolidation in the SSP market
• Served as President of Digital at Meredith Corporation, overseeing digital revenue across one of the largest U.S. consumer media portfolios
• Helped shape publisher programmatic strategies during the critical transition away from third-party cookie reliance