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Jean Freeman

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Jean Freeman is the Chief Executive Officer of Zambezi, a Los Angeles-based independent creative agency known for its work with brands like PlayStation, Puma, and Muscle Milk. She has been a driving force in shaping Zambezi's identity as a fiercely independent shop that competes with larger holding company agencies on the strength of creative output and cultural relevance. Freeman is widely respected for her leadership philosophy that centers people, culture, and creative integrity as core business drivers rather than afterthoughts. Freeman rose through the ranks at Zambezi over many years, taking on increasing responsibility before ascending to the CEO role. Her career trajectory reflects a deep commitment to the independent agency model at a time when consolidation among holding companies has reshaped the competitive landscape. Under her leadership, Zambezi has maintained its reputation for bold, insight-driven creative work while expanding its client roster and capabilities. Beyond her operational role, Freeman is recognized as a voice for independent agencies and for inclusive leadership practices within the advertising industry. She has been involved in industry conversations around agency culture, talent retention, and the evolving relationship between brands and creative partners in an increasingly data-driven marketing environment.

Last updated Jul 10, 2026 by ATDb automated enrichment

Role
CEO
Company
Zambezi
Based
Los Angeles, California, United States
Years in industry
20 years

Bio

Jean Freeman is the Chief Executive Officer of Zambezi, a Los Angeles-based independent creative agency known for its work with brands like PlayStation, Puma, and Muscle Milk. She has been a driving force in shaping Zambezi's identity as a fiercely independent shop that competes with larger holding company agencies on the strength of creative output and cultural relevance. Freeman is widely respected for her leadership philosophy that centers people, culture, and creative integrity as core business drivers rather than afterthoughts. Freeman rose through the ranks at Zambezi over many years, taking on increasing responsibility before ascending to the CEO role. Her career trajectory reflects a deep commitment to the independent agency model at a time when consolidation among holding companies has reshaped the competitive landscape. Under her leadership, Zambezi has maintained its reputation for bold, insight-driven creative work while expanding its client roster and capabilities. Beyond her operational role, Freeman is recognized as a voice for independent agencies and for inclusive leadership practices within the advertising industry. She has been involved in industry conversations around agency culture, talent retention, and the evolving relationship between brands and creative partners in an increasingly data-driven marketing environment.

Career

  • President

    Zambezi · prior to CEO role

  • Managing Director

    Zambezi · earlier tenure

Expertise & education

Expertise

Independent Agency LeadershipBrand StrategyCreative DevelopmentAgency Culture and TalentIntegrated MarketingClient-Agency RelationshipsSports and Entertainment MarketingCampaign Strategy

Speaking topics

Independent agency culture and leadershipCreative excellence in a data-driven eraInclusive leadership and talent developmentBrand building and cultural relevance

Recognition

Notable achievements

  • Led Zambezi as CEO, maintaining its status as one of the most respected independent creative agencies in the US
  • Grew Zambezi's client roster to include major brands such as PlayStation, Puma, and Muscle Milk
  • Championed independent agency model against holding company consolidation pressures