Jared Siegal

Operator

Jared Siegal is the Founder and CEO of Aditude, where he focuses on advancing publisher monetization technology. He previously founded Adzerk (now Kevel) in 2010, building it into a recognized API-first ad serving infrastructure platform before departing in 2020. Siegal brings deep expertise in ad tech infrastructure and publisher-focused solutions to his current work at Aditude.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role

Founder & CEO

Company

Aditude

Based

Durham, North Carolina, United States

Connections

Years in industry: 15 years

Bio

Career

Founder & CEO
Adzerk (now Kevel) · 2010-2020

Expertise & education

Expertise

Publisher MonetizationAd Serving InfrastructureAPI-first Ad TechHeader BiddingProgrammatic AdvertisingAd Stack OptimizationSupply-Side TechnologySaaS Ad Platforms

Education

Duke University

Speaking topics

Publisher monetization strategiesAd serving infrastructure and API-first architectureThe future of the open web and publisher independenceAd stack optimization for media companies

Recognition

Notable achievements

Founded Adzerk in 2010 and scaled it into a recognized API-first ad serving platform, later rebranded as Kevel
Founded Aditude, a publisher monetization technology company focused on giving publishers greater control and revenue optimization
Built Adzerk into a platform used by major brands for custom ad serving infrastructure before departing in 2020

Publications

Various op-eds and thought leadership pieces on retail media and ad server infrastructure published on industry outlets including AdExchanger and Kevel's own blog

Connection details