Jared Kozel
Jared Kozel is an experienced advertising technology professional known for blending creative strategy with technical execution across the digital media landscape. He founded Super Nice, a consultancy or creative technology venture oriented around more intentional and human-centered approaches to advertising and media. His work reflects a philosophy that pushes back against the more extractive or intrusive tendencies of the broader AdTech ecosystem. Throughout his career, Kozel has worked across agency, publisher, and technology sides of the industry, giving him a multidisciplinary perspective on how advertising is built, delivered, and experienced. He has been involved in areas spanning programmatic advertising, creative technology, and digital strategy, contributing both operational expertise and broader thinking about the direction of the industry. Kozel is recognized within AdTech circles as a thoughtful practitioner who prioritizes quality and craft in an industry often dominated by scale and automation. Super Nice represents his effort to channel that ethos into a focused practice, though detailed public information about the company's specific clients or scope remains limited.
Last updated Sep 27, 2026 by the ATDb Editorial Team · Connections updated Oct 20, 2026
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- Years in industry
- 15 years
Bio
Jared Kozel is an experienced advertising technology professional known for blending creative strategy with technical execution across the digital media landscape. He founded Super Nice, a consultancy or creative technology venture oriented around more intentional and human-centered approaches to advertising and media. His work reflects a philosophy that pushes back against the more extractive or intrusive tendencies of the broader AdTech ecosystem. Throughout his career, Kozel has worked across agency, publisher, and technology sides of the industry, giving him a multidisciplinary perspective on how advertising is built, delivered, and experienced. He has been involved in areas spanning programmatic advertising, creative technology, and digital strategy, contributing both operational expertise and broader thinking about the direction of the industry. Kozel is recognized within AdTech circles as a thoughtful practitioner who prioritizes quality and craft in an industry often dominated by scale and automation. Super Nice represents his effort to channel that ethos into a focused practice, though detailed public information about the company's specific clients or scope remains limited.
Career
Co-founderCurrent
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Founded Super Nice, a creative technology and consulting venture focused on human-centered advertising