Jana Meron

Founder & Strategic Advisor at Lioness Strategies

Founder advising on programmatic strategy, publisher monetization, and first-party data in a privacy-first era

Thought LeaderNew York, New York, United States15+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Jana Meron is the Founder and Strategic Advisor at Lioness Strategies, bringing deep publisher-side expertise built during her tenure at Business Insider, where she rose from Director to VP of Programmatic Revenue and helped shape the publication's programmatic infrastructure and yield strategy. Her work spans monetization, first-party data strategy, and privacy-conscious advertising solutions at a time when the industry is navigating significant identity and signal-loss challenges.

Previous Roles

VP Programmatic Revenue

Business Insider (2014-2019)

Director of Programmatic Revenue

Business Insider (2012-2014)

Expertise

Programmatic AdvertisingData MonetizationFirst-Party Data StrategyHeader BiddingIdentity ResolutionPrivacy-Compliant TargetingSupply-Path OptimizationPublisher Yield Management

Notable Achievements

Built programmatic revenue operations at Business Insider, scaling the publisher's data-driven monetization capabilities significantly
Led Bloomberg Media's programmatic and data strategy through the industry's transition away from third-party cookies
Recognized as a leading publisher-side voice in AdTech through consistent speaking engagements at major industry events

Awards

AdExchanger's Women in AdTech recognition (referenced in industry coverage)

Speaking Topics

Publisher-side programmatic strategyFirst-party data monetizationPrivacy and identity in a cookieless worldSupply-path optimizationThe future of open web advertising

Publications

Contributor quotes and perspectives featured in AdExchanger, Digiday, and AdAge industry coverage

Connections