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Jana Meron

Thought Leader

Jana Meron is the Founder and Strategic Advisor at Lioness Strategies, bringing deep publisher-side expertise built during her tenure at Business Insider, where she rose from Director to VP of Programmatic Revenue and helped shape the publication's programmatic infrastructure and yield strategy. Her work spans monetization, first-party data strategy, and privacy-conscious advertising solutions at a time when the industry is navigating significant identity and signal-loss challenges.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Founder & Strategic Advisor
Company
Lioness Strategies
Based
New York, New York, United States
Connections
1
Years in industry
15 years

Bio

Jana Meron is the Founder and Strategic Advisor at Lioness Strategies, bringing deep publisher-side expertise built during her tenure at Business Insider, where she rose from Director to VP of Programmatic Revenue and helped shape the publication's programmatic infrastructure and yield strategy. Her work spans monetization, first-party data strategy, and privacy-conscious advertising solutions at a time when the industry is navigating significant identity and signal-loss challenges.

Career

  • VP, Programmatic Revenue & Data Strategy

    Business Insider · 2014-2022

  • Director, Programmatic Revenue

    Business Insider · 2012-2014

Advisory roles

Lioness Strategies

Expertise & education

Expertise

Programmatic AdvertisingPublisher MonetizationFirst-Party Data StrategyYield OptimizationHeader BiddingIdentity ResolutionPrivacy-Conscious AdvertisingSupply-Side Strategy

Speaking topics

Publisher monetization in a cookieless worldFirst-party data strategy and activationIdentity resolution and signal lossProgrammatic yield optimizationPrivacy-conscious advertising solutions

Recognition

Notable achievements

  • Built and scaled Business Insider's programmatic revenue infrastructure from early-stage to a mature, data-driven operation
  • Founded Lioness Strategies to provide independent publisher-side advisory services on monetization and identity challenges
  • Recognized as a leading publisher voice on signal loss, cookieless transition, and first-party data activation

Awards

AdExchanger's Women in AdTech recognition (referenced in industry coverage)

Publications

  • AdMonsters Q&A: Help Publishers Adapt and Thrive in an Ever-Changing Digital Media World
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