Jamie Gersch

Jamie Gersch serves as Chief Marketing Officer of Fanatics Commerce, the licensed sports merchandise arm of Fanatics — the global digital sports platform that operates e-commerce, trading cards, and gaming businesses. In this role, she oversees brand strategy, consumer marketing, and growth initiatives for one of the largest sports retail operations in the world. Prior to joining Fanatics, Gersch held senior marketing leadership roles at major consumer brands, including a notable tenure at Gap Inc., where she served as CMO of Old Navy. At Old Navy she was responsible for brand positioning, campaigns, and driving customer engagement for one of America's largest apparel retailers. Her background spans brand marketing, retail, and consumer engagement across large-scale organizations. Gersch is recognized as a seasoned brand marketer with expertise in connecting consumer brands to large audiences, a skill set directly applicable to Fanatics Commerce's mission of deepening fan engagement through merchandise and retail experiences.

Last updated Oct 23, 2026 by ATDb automated enrichment