SVP, Addressability & Data Ethics at Index Exchange
A senior leader at a major SSP focused on identity and ethics, areas of critical importance as the industry navigates post-cookie infrastructure.
Last updated Apr 24, 2026 by jonholm
James Prudhomme leads addressability strategy and data ethics initiatives at Index Exchange, one of the leading independent SSPs in programmatic advertising. He has been a vocal advocate for responsible data use and transparent supply chain practices. His work helps shape how publishers and buyers navigate identity in a privacy-constrained environment.