James McFadden

James McFadden is a co-founder of Collab, a creator monetization and influencer marketing platform that connects digital creators — particularly those on TikTok and other short-form video platforms — with brand advertising campaigns. Collab has positioned itself at the intersection of the creator economy and performance-driven advertising, helping brands tap into authentic social media talent at scale. McFadden has been instrumental in building the company's infrastructure for creator partnerships and branded content distribution. McFadden's background spans digital media, talent management, and advertising technology, with a focus on how emerging social platforms are reshaping the influencer marketing landscape. Under his co-founding leadership, Collab has grown its creator network and developed tools that streamline campaign management, rights licensing, and performance measurement for brand advertisers working with social media talent. As the creator economy has matured into a significant channel within the broader AdTech ecosystem, McFadden has been an advocate for standardizing how brands evaluate and transact with creators, bringing more transparency and accountability to influencer advertising. His work at Collab reflects a broader industry shift toward treating creator content as a legitimate, measurable media channel.

• Co-Founder

  Collab

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