Chief Marketing Officer at Admixer
Senior executive at an independent AdTech platform serving emerging markets, representing an important and often underrepresented segment of the global programmatic ecosystem.
Last updated May 7, 2026 by jonholm
Irina Kovalenko is a senior marketing executive at Admixer, an independent AdTech company providing ad serving, SSP, and DSP solutions primarily in Eastern European and emerging markets. She has been an active voice on programmatic advertising adoption in developing markets and the importance of independent AdTech infrastructure. Her perspective on AdTech outside the major Western markets provides valuable ecosystem diversity.