Hillary Super

Hillary Super is the Chief Executive Officer of Victoria's Secret & Co., one of the world's most recognized lingerie and apparel brands. She took on the CEO role as the company has been working to redefine its brand identity and marketing approach, moving away from its legacy 'Angels' imagery toward a more inclusive vision of femininity and sexuality — a transformation that has placed marketing and brand strategy at the center of the company's business agenda. Super brings extensive experience in retail and apparel brand leadership to the role. Prior to joining Victoria's Secret & Co., she served as CEO of Savage X Fenty, Rihanna's lingerie brand, where she helped scale the direct-to-consumer and marketing operations of that company. She has also held senior leadership roles at other apparel and retail organizations, giving her a broad foundation in brand management, consumer marketing, and retail strategy. As CEO of Victoria's Secret & Co., Super oversees a portfolio that includes the Victoria's Secret and PINK brands, both of which are significant advertisers and cultural touchstones. Her leadership is closely watched in marketing and media circles given the brand's history as a major spender in fashion advertising and its ongoing efforts to rebuild relevance with modern consumers.

Last updated Oct 11, 2026 by ATDb automated enrichment