Henry Innis

Henry Innis is best known as the co-founder and CEO of Mutinex, an Australian-born marketing intelligence platform that has modernised marketing mix modelling (MMM) for the data-driven era. Under his leadership, Mutinex has grown into one of the most talked-about marketing effectiveness companies in the Asia-Pacific region and beyond, attracting major brand clients and significant investor interest by making econometric modelling faster, more accessible, and more actionable for CMOs and their teams. His work sits at the intersection of data science, media strategy, and commercial growth — making him a distinctive figure in a market increasingly focused on proving the ROI of advertising spend. Prior to founding Mutinex, Innis built his career in strategy and data-driven marketing, including time at agencies and consultancies where he developed a reputation for rigorous analytical thinking and a willingness to challenge conventional approaches to media planning and measurement. He has been a consistent advocate for moving the industry beyond last-click attribution and vanity metrics toward more robust, econometric approaches to understanding marketing's contribution to business outcomes. Innis is a prominent thought leader in the Australian marketing and AdTech ecosystem, regularly contributing to industry discourse through speaking engagements, media commentary, and social media. He is known for his direct communication style and his ability to translate complex data science concepts into commercially relevant narratives for senior marketing and finance audiences.

• Co-Founder and CEOCurrent

  Mutinex · Since 2019

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