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Helen Lin

Operator

Helen Lin is a senior digital and technology leader at Publicis Media, where she serves as Chief Digital Officer. In this role she is responsible for shaping the digital and technology vision across Publicis Media's network of agencies, helping clients navigate the rapidly evolving media and data landscape. She is recognized within the advertising industry for her expertise in digital media, data-driven marketing, and emerging technology platforms. Lin has built her career at the intersection of media and technology, working to integrate advanced data capabilities and digital innovation into large-scale media operations. Her work at Publicis Media spans areas including programmatic advertising, audience targeting, and the application of AI and data science to media planning and buying. Note: The submitted title is 'Technology Head' but Helen Lin is publicly known at Publicis as Chief Digital Officer. Her profile reflects her publicly documented role.

Last updated Oct 22, 2026 by ATDb automated enrichment

Role
Technology Head
Company
Publicis
Based
New York, New York, United States

AI-drafted from public sources1 source cited

Years in industry
20 years

Bio

Helen Lin is a senior digital and technology leader at Publicis Media, where she serves as Chief Digital Officer. In this role she is responsible for shaping the digital and technology vision across Publicis Media's network of agencies, helping clients navigate the rapidly evolving media and data landscape. She is recognized within the advertising industry for her expertise in digital media, data-driven marketing, and emerging technology platforms. Lin has built her career at the intersection of media and technology, working to integrate advanced data capabilities and digital innovation into large-scale media operations. Her work at Publicis Media spans areas including programmatic advertising, audience targeting, and the application of AI and data science to media planning and buying. Note: The submitted title is 'Technology Head' but Helen Lin is publicly known at Publicis as Chief Digital Officer. Her profile reflects her publicly documented role.

Expertise & education

Expertise

Digital Media StrategyProgrammatic AdvertisingData-Driven MarketingArtificial Intelligence in MediaAudience TargetingMedia TechnologyAd Tech Platforms

Speaking topics

Digital Transformation in MediaAI and Data in AdvertisingProgrammatic Media