Heidi O'Neill

Heidi O'Neill is the Chief Executive Officer of Lululemon, the global premium athletic apparel and lifestyle brand headquartered in Vancouver, Canada. She was appointed CEO in 2026, recognized by the company as the right leader to guide Lululemon through its next chapter of growth, bringing deep expertise in consumer brands, retail, and marketplace strategy. Before joining Lululemon, O'Neill spent the majority of her career at Nike, where she rose to become President of Consumer and Marketplace. In that role she oversaw Nike's direct-to-consumer business, digital commerce, and global retail operations, making her one of the most senior women in the global sportswear industry. Her tenure at Nike spanned multiple decades and included leadership of key growth initiatives across digital and physical retail channels. O'Neill is widely regarded as an operator with a strong command of brand-building, consumer experience, and large-scale retail transformation. Her appointment to the top role at Lululemon signals the company's focus on scaling its global presence and deepening its direct consumer relationships.

Last updated Oct 11, 2026 by ATDb automated enrichment · Connections updated Oct 15, 2026