Harvey Ma

Harvey Ma is a senior retail media and AdTech executive known for his leadership at Sam's Club Connect, the retail media arm of Sam's Club (a Walmart subsidiary). In his role, he has been instrumental in building out the advertising and media monetization capabilities of the Sam's Club ecosystem, leveraging first-party membership data to offer brands highly targeted, closed-loop advertising solutions. His work sits at the intersection of retail media, programmatic advertising, and data-driven marketing — one of the most competitive and rapidly evolving segments in AdTech. Ma's career has spanned multiple facets of digital advertising, with experience across media strategy, ad product development, and revenue operations. His tenure at Sam's Club Connect reflects the broader industry shift toward retail media networks as premium advertising environments, where purchase-based first-party data provides measurable ROI for brand advertisers. He has helped position Sam's Club Connect as a differentiated player relative to larger retail media networks by focusing on the unique value of Sam's Club's membership model and affluent consumer base. While Ma maintains a relatively low public profile compared to some industry peers, his operational impact within the Walmart ecosystem and the retail media space is notable. He represents a new generation of AdTech operators who are building sophisticated media businesses within large retailers, a trend that has reshaped the digital advertising landscape significantly since the early 2020s.

Last updated Jul 22, 2026 by ATDb automated enrichment