Guy Wood

Guy Wood is a Gartner analyst focused on marketing technology, advertising technology, and digital marketing strategy. He advises enterprise clients on evaluating and selecting AdTech and MarTech solutions, helping organizations make sense of an increasingly fragmented and complex technology ecosystem. His work at Gartner positions him as a trusted advisor to CMOs and marketing technology leaders navigating programmatic advertising, data-driven marketing, and the evolving identity landscape. At Gartner, Wood contributes to flagship research including Magic Quadrant reports and Market Guides that shape how enterprise buyers evaluate vendors across the AdTech and MarTech spectrum. His analyst role gives him significant influence over vendor perception and enterprise purchasing decisions in the advertising technology space. Prior to or alongside his Gartner role, Wood has built expertise in areas including programmatic advertising, marketing analytics, and the intersection of data privacy with digital advertising. As a Gartner analyst, he regularly engages with both buy-side and sell-side stakeholders, giving him a broad perspective on industry trends and challenges.

Last updated Sep 9, 2026 by ATDb automated enrichment · Connections updated Sep 14, 2026